Where to Place the Locker Button (Heatmap)

Short answer: One clear button above the fold beats three confusing ones.

Most locker pages fail on layout, not traffic. Visitors arrive willing to unlock and then cannot find a trustworthy button, or find five suspicious ones. Eye-tracking tests on download pages agree: one dominant button above the fold wins every time. This guide shows the exact placement that maximizes unlocks without looking spammy.

Winner spots

Put your main Download Now button immediately after the file info block, still visible without scrolling on a phone. It should be full width, at least 48 pixels tall, high contrast green, with the file size printed beside it. Above-the-fold placement captures the 60 percent of visitors who never scroll, which is most of your money.

Kill clutter

Repeat the same single button once more after the FAQ near the page bottom for the careful readers who scroll everything. Same text, same style, same destination. Consistency builds trust while variety breeds suspicion. Never add a second different button, because A-B tests show the extra choice only steals clicks from the winner.

Button text

Label it Download Now with the honest file size next to it, for example premium-pack.zip, 125 MB. Real details signal a real file, while vague Unlock Content buttons smell like traps. Match the button filename to the headline and the locker so the whole path feels like one coherent promise.

Test monthly

Delete fake play buttons, countdown timers that reset, and popups covering the locker. Each trick might lift one day of clicks and then kills trust, rankings and accounts permanently. Clean pages with one real button out-earn trick pages within weeks. Play the long game from day one.

Pro tip: screenshot your button area on a real phone monthly — what you see in dev tools is not what visitors see.

Bottom line: one honest button above the fold beats every trick on the page.